English correction

At the moment, I work in a society that pay 65 employees. It is located in Paris in the 15^th arrondisement in a street called Rue Maubert. Its reason is to commercialize children’s software.

It receives subventions from the state to hire young interns. This is how I've been hired in this position that is titled sales manager. In the first time, my job title was marketing manager, but I changed job.

We sell a line of products with the brand Youngsoft. We have many work associated to marketing. Billboard advertising in the tube is one of the most expensive. Our PR department also has a very large budget. We realize our own ads with our writting staff, and we do our own publication of user manuals.

Our quarterly results for this year had been all very positive. Our market is very interesting right now, and that is why we do benefits.

We want to export our products to Tahiti because we think overseas customers would be interested in buying them.

To summarize, because of our profesional ethics and our interesting market segment, we have a beaming future.

Musical blogs

Do the musical blogs have a real impact on the musical industry?
Are the Internet music critics taken seriously?
Two specialists are here debatting about it, giving their opinion: Benoît and Antoine. I personally tried not let them fight, when David tried to capture least of their word!

SO DO I !!!!!!!

When the Duck begin to surf!

Today, most of newspappers and magazines have created their website: Le Point, L'Express, Marianne, Libération, Le Monde ou le Figaro.
The creation of such websites was a real challenge for these newspapers, and still now, they do not have found any business model : these website have to match with the willings of the users, but it must not conduce to the end of buying material newspapers!

Until this summer, a weekly newspapper was still one of the last resistance fighter to the Internet to this wave of press websites: Le Canard Enchaîné.
The Canard always said that it was a paper stuff and that the journalists just had enough work with material writting.
But finally, this summer, they created a webpage. What is written shows that the journalists have not created this page with a great happyness : "Non, en dépit des apparences, ''Le Canard'' ne vient pas barboter sur le net".
For the moment, the website only includes the first page of the weekly newspapper, but what is said is that their will be soon some more things: old editions, informations...

This small evolution in the Canard behavior shows that the Internet seems to be an inevitable medium for the newspappers: if such a famous newspapper with such regular customers has to become online, every magazine will do the same.
The question is: will the Canard Enchaîné be a real time information website, or will it keep is weekly dimension?

http://www.lecanardenchaine.fr/

Press addiction...

This year we have to write a thesis about medias.

Because i'm fond of press, it took me a lot of time to choose what kind of subject would be more interesting to talk about: press & politics, press strategy, pres marketing....

Finally, I decided to work on the ritual aspect of buying and reading weekly press. It's not a hazard if I decided to chose this subject: I'm personaly addicted to the press, I have to read the news everyday, and if I have some explanations, I don't really know why. So, this thesis is going to be a personal introspection, a kind of therapy for me.

But it will also be a serious work on the ways that marketers can use those kind of addictions.
Another aspect that interrests me, is that the Internet isn't a weekly or a monthly media, but a media that evolve each second. That's why, the Internet can't use the ritual aspect of reading news. Maybe, in contrary, some website has introduced weekly parts in their publications, kind of articles or analysis that are only published each Wednesday. This kind of function would make peolple wait for the next one, and the next one etc...

Each week, I will detail you my progresss about this subject. So come back on next Thursday!
Byebye

Jack Sparrow and the Internet Fight

When a social culture is increasing while the official laws doesn't want to change, events like The Pirate Bay case may happen.

People are now used to download free music and movies. But as big firms like EMI are doing an important lobbying not to let governments making evolve the laws, the million people who are downloading everyday are out of the law.
That is why, initiatives like Pirate Bay appears trying to find an international solution to this problem.
Of course, states are figthing against those initiatives. Of course, The Pirate Bay example isn't an enduring solution to give a Business model to the Internet, and the states will one day have to accept the reality.
But the positive thing is that the various tries of Pirate Bay to obtain an official status and a place to install itself make noise around the problem of downloading. The many articles that were published about this subject may put the politics in front of their repsonsibilities...